Apple’s iPhone Designer Could Be A British Navigator
Jony Ive is the man responsible for the Apple iPhone’s annual reinvention under a “our best ever” badge, but if you’re a fan of Blackadder, he appears to spend most of this time sitting on his elbow. How so? Because the man was speaking at the New Yorker’s TechFest and told the audience that the iPhone: “Like any tool, you can see there’s wonderful use and then there’s misuse.” He wouldn’t initially explain what he thought misuse meant, but eventually conceded in typical British bumbling: “Perhaps, constant use.” It’s okay: I’m British, I do the bumbling thing too.
Perhaps Mr. Ive is worried about upsetting the legions of constantly-using Apple iPhone customers out there and doesn’t want to tell them that they are abusing their technology? To be fair it isn’t just iPhone customers who are constantly holding, stroking, or staring at their smartphone. And Ive leapt to the iPhone’s defence by explaining how he detests “most things” about other smartphones, and that their design is “soul destroying.”
Somehow putting an Apple badge on a similarly designed product makes it less soul destroying?!
For me? I find the idea of paying £1,149 for an iPhone with a stupidly designed screen cut out to be soul destroying. Right handed people are going to have to relearn how to scroll a website up and down in landscape mode. I find the idea of Apple’s inability to include a fast charger with their £1,149 iPhone soul destroying. My soul would be eaten up if I had an expensive iPhone with NFC that can’t do anything beyond using Apple’s own payment technology. Having a new design made out of glass, copying the next best smartphone (the Samsung Galaxy, but you know the Nexus 4 was there first, because nobody drops a slippery glass ‘phone and it cracks? Oh and for good measure, who on earth came up with this piece of Apple design brilliance: use a unique standard port to charge, sync, and listen to music in the form of the Lightning Connector? Better yet, require hardware vendors licence the port technology and restrict access. Have you seen the plethora of cables required to get a modern iPhone to use wired headphones and recharge at the same time? It would be soul destroying to have an elegant and expensive iPhone attached to a bundle of cables… thanks Apple.
And if you don’t get the Blackadder reference, this will help. It’s worth watching the full sequence:
SOURCE [The Next Web]