Samsung Working Towards Foldable Displays Because… Because…
Samsung’s Chief Executive Officer has recently explained that the company are working towards releasing a foldable display smartphone, and that they “are aiming to do so next year.” This follows the news that as at November 2016, Samsung hadn’t decided if there was a market for a foldable handset, whereby not only did the device fold, but the display with it. It’s possible that since November, Samsung have come up with a great idea for a smartphone based around a foldable AMOLED panel, and I’m sure the South Korean conglomerate isn’t tossing ideas against the wall to see what sticks.
Actually, I’m not sure if they have a good enough reason.
Koh Dong-jin, Samsung’s Chief Executive Officer of the smartphone division (not the guy sent to prison for fraud, by the way) said: “We have a plan to adopt a foldable display in our roadmap. We are currently addressing some technological hurdles to commercialize such a device. We will launch a foldable device when we are fully ready, and we are aiming to do so next year.” Presumably, Samsung have decided that there’s rationale enough to produce a display flexible enough to cover any hinge assembly, and without the commercial risks of a new technology. Samsung must think they’re onto something, because some of 2017’s bezel-less designs could easily compete with a flexible, foldable display without the risks. Samsung would love the media to forget what happens when they release cutting edge new hardware into the market, but as a reminder: the Galaxy Note 7, the smartphone that blew up. Twice.
As such, I don’t expect the next mainstream Galaxy S or Galaxy Note handset to be a foldable design. Instead, the company may release a “special edition” type handset, similar to how the company released curved displays: there was a normal version of a handset sold alongside an “Edge” version. Does this mean that customers can look forward to an expensive Galaxy Note 9 and an even more expensive Galaxy Note 9 Fold for 2018? Perhaps.
Personally, I wish Samsung would stop trying to reinvent the wheel and concentrate on fixing TouchWiz.