Since I spend a good about of my time working on internet marketing campaigns it seems that there are far too many mathematical formulas or excel spreadsheets involved in my advertising calculations. Most of the time I am dealing with three variables which are, CPM (or CPC), Impressions, and Cost (or Budget). With two of the three variables I can calculate the third.
Ad CPM and CPC Calculator is an advertising calculator that lets you compute eCPC, eCPM, conversion rate, CTR, cost per conversion, and campaign cost. You will never need to do tedious hand calculations again. Ad CPM and CPC Calculator comes with three calculators:
– Ad Rate Calculator lets you estimate the campaign cost by CPM and CPC
– Ad Inventory Calculator estimates impression and clicks given the budget
– Ad Spent Summary Calculator computes eCPC, eCPM, conversion rate, CTR, cost per conversion, and campaign cost
This is really a great app. Its light and fast to open and to run its calculations. Currently the app is free but I think I would be willing to pay a few bucks for it.