Facebook Rolling Out Crisis Response Feature
The world’s largest social network, Facebook, is rolling out its new “Crisis Response” feature to all users over the next few weeks. This technology is designed to let users check in after a disaster or other crisis so that friends and followers know they’re okay. I knew that Facebook were working on a crisis alert service last year and I’d already seen the Facebook Safety Check feature, but now the Crisis Response feature is being enabled for all users.
The Crisis Response feature is a part of the Facebook service accessible from the home page of a desktop browser, or from the menu item on a smartphone. It’s built as a hub, providing both the Safety Check facility together with photographs, videos and information articles of the crisis as it develops. There’s the option for users to either ask for help or volunteer their services through the Community Help feature, and there’s also the ability to raise money for a disaster too.
Crisis Response follows Facebook observing how users have sought information about the disaster as it unfolds using Facebook, and also to use the service to let friends and family know they’re safe. As part of the news article feature, Facebook will begin encouraging users to let others know that they’re safe – so it should make it easier to let people know that you’re okay when something happens.
It’s good that Facebook is responsive to what users need and want from the service, as the Crisis Response facility will be beneficial for letting people know you’re safe. As for the asking for help feature, this is something I’d hope people won’t need to use, but it’s there if it’s needed. As with all of Facebook’s new features, this one is sure to be refined and smoothed over the coming months and years.