Facebook Rumoured To Be Introducing Ads For Messenger
Facebook is the largest social network on the planet with over a billion regular users for both the social platform and the associated, connected Facebook Messenger. Unfortunately, for Facebook it isn’t making enough money off users so they are planning to introduce ad banners in Messenger, after a trial in Australia and Thailand.
Facebook’s Chief Executive, Mark Zuckerberg, explained to investors that he believed the Facebook Messenger service would become “a big business” inside the next five years. Today, Messenger doesn’t make much money despite there being over 1.2 billion users. In other words, Facebook is planning to monetise the Facebook Messenger service. We don’t know what exactly this means, but one thing is clear: Facebook is fed up of giving the Messenger service away for free, and now wants to earn money from users. And perhaps the company is trying to distance itself from being considered a news provider.
For now, we appear set to receive advertising banners in the Facebook Messenger’s recent chat box, but thankfully not in our conversations. For the curious, tapping the ad brings up the underlying webpage, where the company in question will try to sell you something. Facebook will also make a note that you clicked on the advert, so you might see more of the same. However, the banner could connect would-be customers with the Facebook Messenger service for that particular business. This ties in with Facebook’s idea back in 2016 that the Messenger service could be a means of connecting customers with a business via a Messenger chat robot, for customer service and problem solving support.
This idea was doomed to fail right from the start as chatbots aren’t sophisticated enough yet! Only a few companies have been brave enough to use a Facebook Messenger chatbot. Chatbots cause all sorts of frustration. Most are merely an extension of those wretched automatic telephone answering machine services. Press 1 for sales, 2 for software support, 3 for software support if you are wearing a wristwatch on your left arm… dial 27 if you need help. Either way, the chatbot Messenger support business has not been a massive success, so Facebook must be trying another tactic.
Does this mean that Facebook will start presenting banners that it thinks will be relevant to you based on scanning your chats? Yes quite possibly: you can bet that Facebook won’t miss this opportunity to use the Messenger service to glean more information from users to sell on to advertisers. Still, a banner present within the chat window is not too intrusive and many users probably won’t even notice it. Just don’t click on a product you wouldn’t want your mother to know about.