Google Introduces An Ad-Blocker Into The Experimental Canary Build Of The Google Chrome Browser
An ad-blocker menu item has appeared in the experimental version of the Google Chrome Browser for the Android platform. Google explained that this new feature is experimental as the company works “to test possible features that could provide users with the best experience on Chrome.” Whilst Google is known to experiment with new features, incorporating an ad-blocker is something of an interesting move given that the majority of earnings come from advertising. At this juncture the technology is not ready for a wider release but it appears some users are able to at least activate the ad-blocker.
Ad-blocking technology is nothing new and there are many browsers that either include the technology as standard or it may be easily added through a plugin. There are also a number of applications that can also add ad-blocking technology. Google explained that the experimental ad-blocker is designed to prevent intrusive adverts from appearing on visited websites, which could simply mean pop-up, pop-over, and pop-under adverts. I wouldn’t expect Chrome to block adverts by Google’s own AdSense service.
It’s going to be interesting to see where the Chrome development team go with this one. The Chrome Canary builds can add and remove features very quickly; the application is often updated several times a week and the warning notes on the Google Play Store explain that these updates can use a substantial amount of data. Features that make it through the Canary build of the Google Chrome browser drop into the Google Chrome Beta, before being incorporated into the mainstream version of the application
SOURCE [Android Authority]