Lenovo Bins Vibe Pure Interface In Favour Of Near-Stock
Lenovo is one of the world’s largest Android device manufacturers, although the exact position in the top ten by volume changes with each quarter! Lenovo have released many smartphones over the years and has used the Vibe Pure user interface over an Android base. However, in August 2017 the company decided it would switch to using a near-stock interface. Interestingly enough, Lenovo owns Motorola, which it bought from Google in early 2014. Motorola use a near-stock interface for their Android devices, and the first generation Moto X and Moto G devices were almost indistinguishable from the Nexus 4, at least in terms of the user interface.
It’s possible that Lenovo has taken a leaf from Motorola’s book, but the Chinese company explained that they have made the change because customers have been asking for it. This could be a risky venture as apparently Chinese customers prefer a custom skin rather than the Google look and feel of a device, and Lenovo is a big player in the Chinese smartphone market. Given how easy it is to customise Android devices with a new launcher this might not be an issue and I’m sure Lenovo have carefully considered their options. It seems likely that Lenovo is favouring the high growth Indian markets, where customers prefer the near-stock interface.
There are a number of advantages with adopting a near-stock interface. One is that it crosses off the aesthetics from the to-do list, as Google takes care of this. This can mean faster software updates and security patches, but it could also mean less expense in building the software for a smartphone. Another potential feature is that it could reduce the software bloat on a device, which in turn can keep things running smoothly. This is something Nokia and Wileyfox devices benefit from. However, nothing is certain here: Lenovo also have a patchy history when it comes to software updates both for Lenovo and Motorola-branded devices. We also don’t know what additional applications they may be including on their devices. Let’s hope things improve.
Another possibility is that Lenovo’s change to the user interface could encourage other manufacturers to stop developing their own reinvention of Android and adopt a near-stock interface too. This is sure to please Google, which has been encouraging manufacturers to stop reinventing the wheel and use a more Google-like look and feel. Who knows – maybe if Lenovo’s tactic is successful, this could be the start of a wider movement amongst the manufacturers?
SOURCE [Android Guys]