One of the most common things I’ve heard from local advertisers when discussing internet marketing and SEO is, “How am I supposed to use Facebook & Twitter for my business?” Local businesses know very little about internet marketing on average. They generally know that they need a good website and that they are supposed to have a Facebook page and Twitter. In a society where 4 of the top 10 most popular sites online are social networking sites, local advertisers are being bombarded with pressure from all directions to participate in the buzz. The problem is that nobody is offering very much advice on HOW to use these social sites to bring in the business.
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